C R A Z E consulting

Project marketing- Craze Consulting can create and execute six specific and distinct marketing campaigns based on the findings of the research (refer to the “Where” of this website) conducted in your market place. This is a great way to add new advertising ideas and strategies to your marketing arsenal throughout the year without having to pay an ad agency every time you want to use them. With this marketing service you only need to pay once up front and you can use the ideas and strategies over and over again, year after year, at no additional cost. This marketing service would be ideal for those companies that already have a marketing person working in-house but could use some marketing assistance from a professional.

Retainer Services- You can also retain our services with no limitations to the campaigns we create and execute. With this marketing service your marketing arsenal will become completely agile without any extra cost. Based on the findings of the research (refer to the “Where” of this website)we’ll develop and execute marketing campaigns in your behalf throughout the year. We will also measure the results of those campaigns. As we test and track these campaigns we will make changes to such campaigns based on the results and make ongoing adjustments throughout the year. This service is ideal for those business owners who don’t have a lot of time to spend on their marketing endeavors and would rather a marketing professional come in and do the job right at a low rate compared to expensive ad agency fees or the high cost of bring someone in-house.

Gathering Intel

Good Intelligence is a vital first step in creating your marketing arsenal. Market Knowledge is power and we'll show you what you can do to obtain it.

Avoid The Entertainment Business

You're in the selling business, Isn't it time you put good salesmanship back into your advertising? You can do this, we'll show you how.

Steering Clear From Fancy Puns & Witty Phrases

A straightforward and motivating statement that customers can hold onto as the main reason why you're the only sensible choice is so much more powerful. All you need is a Craze Marketing Coach.

The Ad For Your Ad

Headlines get 5-14 times the readership as the rest of your copy. You need to know the difference between a good headline and a bad headline in order to make it work. If it doesn't grab'em, they won't read it.

A Copy-Writing Crash Course

Independent of the medium; you need to make sure your message is two fold; Appealing and Constant. This is easy, once you know what it takes.

Identifing A Target

It's simply a matter of identifying your primary customer and focusing your advertising efforts on that customer. You can do this; we'll show you how.

Becoming A Student Of The Market

Save more time with Turn-Key strategies that help you stop reinventing the wheel every time you set out to do a new advertising campaign.

Escaping The Shot Gun Approach!

Successful local advertising is not a function of reaching large numbers of people. It's function of finding and convincing a select group of individuals to do business with you. Trust your coach on this one, you'll find that it's an easier way to make more money.

Existing Customer Development

You can keep your customers at a fraction of the cost of getting new ones. Your coach will show you how to motivate your customers to come back and buy more often.

Your MAP To Market Dominance

Mapping out a plan for all of your advertising endeavors will help you maintain a record of what is and is not working in your market. Otherwise, your marketing will always be hit and miss.

Holding Your Advertising Accountable

Your advertising should be managed like a team of sales generators. Hold them absolutely accountable to getting results. Your coach can show you how to get more leads and sales for less money.